Top ten food and beverage trends for 2019

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Innova Market Insights from Arnhem in the Netherlands, said targeting increasingly adventurous consumers set on new discoveries and experiences, will be key to developments in the food and beverage industry in 2019. The connected world has led consumers of all ages to become more knowledgeable of other cultures, contributing to 35% growth of “discovery” claims, when comparing 2017 and 2016 new product launch numbers.

“Discovery: The Adventurous Consumer” leads the list of Innova Markets Insights’ top ten food and beverage trends for 2019. The company said it continuously analyses global developments in food and beverage launch activity and consumer research to highlight the trends most likely to impact the industry over the coming year and beyond.

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